Designing clarity in complex digital systems.
Designing clarity in complex digital systems.
Designing clarity in complex digital systems.
I craft scalable experiences that bridge business goals and human needs.
With a focus on UX strategy and design systems, I turn complexity into intuitive, usable flows that drive real impact.
As a digital product designer specializing in UX Research & Strategy, I focus on understanding people, identifying their needs, and crafting thoughtful digital solutions that truly resonate.
Built for Clients
Built for Clients
from Concept to Reality
Built for Client
from Concept to Reality
Self-Checkout Platform Enterprise POS for Fuel Stations
Designed and optimized checkout flows for European fuel stations, focusing on fiscal compliance, B2B invoicing, and fleet-card UX. Collaborated on complex regulatory logic, improving clarity and reducing transaction errors. Delivered detailed UX documentation and reusable components for multi-market deployment.
Halo Oglasi – Product Modernization
Reimagined the posting experience for Serbia’s largest classifieds platform, streamlining ad creation and management.
Simplified the flow with guided steps, clearer categories, and transparent pricing. Built a token-based design system from scratch with consistent logic, ensuring scalability across product verticals.
Reimagined the posting experience for Serbia’s largest classifieds platform, streamlining ad creation and management.
Simplified the flow with guided steps, clearer categories, and transparent pricing. Built a token-based design system from scratch with consistent logic, ensuring scalability across product verticals.
Reimagined the posting experience for Serbia’s largest classifieds platform, streamlining ad creation and management.
Simplified the flow with guided steps, clearer categories, and transparent pricing. Built a token-based design system from scratch with consistent logic, ensuring scalability across product verticals.
Multi Session Browser for
Windows and Mac
Multi Session Browser
for Windows and Mac
As a UX Designer, I was responsible for bringing StageFront’s web experience to the desktop app by building a completely new product line. Echo Browser, part of the Broker Suite, was presented and launched at WTC in July 2024 in Nashville, TN.
#CEOKarl Roes; #EchoBrowser
As a UX Designer, I was responsible for bringing StageFront’s web experience to the desktop app by building a completely new product line. Echo Browser, part of the Broker Suite, was presented and launched at WTC in July 2024 in Nashville, TN.
#CEOKarl Roes; #EchoBrowser
As a UX Designer, I was responsible for bringing StageFront’s web experience to the desktop app by building a completely new product line. Echo Browser, part of the Broker Suite, was presented and launched at WTC in July 2024 in Nashville, TN.
#CEOKarl Roes; #EchoBrowser
Stage Front - US Market Leader
Stage Front-
US Market Leader
Stage Front is the largest ticketing consignment company in the US, managing over $500M in annual GMV. As the sole UX Owner, I led the complete redesign of its B2B portal, more than 300 features powering ticket distribution across 12+ marketplaces, modernizing workflows while preserving the muscle memory of long-time users. #Portal
Stage Front is the largest ticketing consignment company in the US, managing over $500M in annual GMV. As the sole UX Owner, I led the complete redesign of its B2B portal, more than 300 features powering ticket distribution across 12+ marketplaces, modernizing workflows while preserving the muscle memory of long-time users. #Portal
Stage Front is the largest ticketing consignment company in the US, managing over $500M in annual GMV. As the sole UX Owner, I led the complete redesign of its B2B portal, more than 300 features powering ticket distribution across 12+ marketplaces, modernizing workflows while preserving the muscle memory of long-time users. #Portal
Fan2Fan Exchange
Marketplace
As a Product Designer, I worked with business and technical stakeholders to define the concept for a C2C marketplace. Simplicity in the checkout flow and ticket validation were top priorities. The web app followed a mobile-first approach.
As a Product Designer, I worked with business and technical stakeholders to define the concept for a C2C marketplace. Simplicity in the checkout flow and ticket validation were top priorities. The web app followed a mobile-first approach.
As a Product Designer, I worked with business and technical stakeholders to define the concept for a C2C marketplace. Simplicity in the checkout flow and ticket validation were top priorities. The web app followed a mobile-first approach.
Chrome Full Screen Extension
For Ticket Brokers
The ticket broker industry is accustomed to browser extensions as the primary form of applications, due to anti-bot and anti-scraping mechanisms on platforms like Ticketmaster and StubHub. The extension uses the user's session (cookies) to fetch live data and merge it into a unified view, allowing brokers to analyze event data more effectively. It was presented and launched in March 2024 at CTF in Fort Lauderdale, Florida. #Extension
The ticket broker industry is accustomed to browser extensions as the primary form of applications, due to anti-bot and anti-scraping mechanisms on platforms like Ticketmaster and StubHub. The extension uses the user's session (cookies) to fetch live data and merge it into a unified view, allowing brokers to analyze event data more effectively. It was presented and launched in March 2024 at CTF in Fort Lauderdale, Florida. #Extension
The ticket broker industry is accustomed to browser extensions as the primary form of applications, due to anti-bot and anti-scraping mechanisms on platforms like Ticketmaster and StubHub. The extension uses the user's session (cookies) to fetch live data and merge it into a unified view, allowing brokers to analyze event data more effectively. It was presented and launched in March 2024 at CTF in Fort Lauderdale, Florida. #Extension
GenEQTY Mobile App Empowering Women in Entrepreneurship
As a UI/UX Designer, I conducted gut-feeling and card sorting tests with the key stakeholder (Dionne Gumbs) and a user sample she provided. The app integrates QuickBooks and financial data through Plaid, and further processes the data into actionable insights.
#CEODionneGumbs; #AppStore
As a UI/UX Designer, I conducted gut-feeling and card sorting tests with the key stakeholder (Dionne Gumbs) and a user sample she provided. The app integrates QuickBooks and financial data through Plaid, and further processes the data into actionable insights.
#CEODionneGumbs; #AppStore
As a UI/UX Designer, I conducted gut-feeling and card sorting tests with the key stakeholder (Dionne Gumbs) and a user sample she provided. The app integrates QuickBooks and financial data through Plaid, and further processes the data into actionable insights.
#CEODionneGumbs; #AppStore
UNICEF - Volunteering
Platform
“Volonteri Na Mreži” is a web platform focused on simplifying the process of finding volunteers and volunteering opportunities in a safe, secure, and transparent manner. Developed in under a year, “Volonteri Na Mreži” was featured by UNICEF. #VolonteriNaMrezi
“Volonteri Na Mreži” is a web platform focused on simplifying the process of finding volunteers and volunteering opportunities in a safe, secure, and transparent manner. Developed in under a year, “Volonteri Na Mreži” was featured by UNICEF. #VolonteriNaMrezi
“Volonteri Na Mreži” is a web platform focused on simplifying the process of finding volunteers and volunteering opportunities in a safe, secure, and transparent manner. Developed in under a year, “Volonteri Na Mreži” was featured by UNICEF. #VolonteriNaMrezi
024 Boxing Com - Streaming
Platform
The only platform that features amateur boxing match streaming, 024 Boxing is like DAZN for amateur boxing.
I helped 024 Boxing build their platform for boxing enthusiasts, featuring a streaming service, on-demand viewing, a dedicated community, and blogs. #024BoxingCom
The only platform that features amateur boxing matching streaming, 024 Boxing is like DAZN for amateur boxing. I helped 024 Boxing to build their platform for box lovers, featuring streaming service, on-demand watch service and rightful community and blogs. #024 Boxing Com
The only platform that features amateur boxing matching streaming, 024 Boxing is like DAZN for amateur boxing. I helped 024 Boxing to build their platform for box lovers, featuring streaming service, on-demand watch service and rightful community and blogs. #024BoxingCom
Skills & Growth
Skills
& Growth
Certifications
Understanding development aspects
Udemy Sep 2025
View Certificate
Object-Oriented UX (OOUX) Fundamentals
Udemy Jan 2025
Google UX Design Specialisation
Coursera Feb 2023
Tools
Figma
Figma
Figma
Hotjar
Hotjar
Hotjar
Adobe
Adobe
Adobe
Framer
Framer
Framer
Notion
Notion
Notion
Design Skills
User Research
Journey Mapping
User Flow
Information Architecture
Wireframing
UI Design
High-Fidelity Prototype
Responsive Web Design
UX Design
Visual Design
Design System
Component Libraries
Complex Workflow Design
B2B SaaS Design
Usability Testing
AB Testing
Basics HMTL & CSS
Workshops
Web Design with No-code Tools
Archive
Archive
Archive